I’ve been working with Facebook and Google Ads since 2021. I started out as a freelancer and, since 2022, I have been part of the All About Parenting team as a PPC Specialist, helping parents become the best version of themselves.

As a freelancer, I had to single-handedly manage all the aspects of a PPC agency: client communication, creating marketing strategies (defining customer avatars, market positioning, communication tone, etc.), setting up conversion funnels, implementing tracking methods, creating ad creatives, testing campaigns, and scaling advertising accounts.

I’ve collaborated with businesses across various sectors: e-commerce, education, services, and local businesses, with turnovers ranging from 50k to 6 million euros

In 2022, I decided to take my career to the next level and joined All About Parenting as a PPC Specialist.

Here, I’ve had the opportunity to manage budgets of over $75k per month in countries like the US, UK, Romania, and Portugal.

Efficiency is the keyword for this role, where I’ve had to develop systems to manage campaigns to achieve a Customer Acquisition Cost of no more than 20%.

I have established procedures and systems that have saved over 400k euros annually.

Within the same role at All About Parenting, I worked on various growth projects aimed at generating income: building a community with $0 invested that helped us save over $50k, crafting personalized offers using Zapier and AI, developing new products tailored to customer needs, and implementing referral systems.