Hi, I'm Andrei Zota
PPC Specialist |

Facebook and Google Ads specialist.
I like to implement growth marketing strategies for early stage businesses. To test new ideas and then analyze the results.
I am a curious person, willing to learn, with a positive, results-oriented attitude.

About Me

My principle

“Learn, test, improve, repeat.”

I’ve been working with Facebook and Google Ads since 2021. I started out as a freelancer and, since 2022, I have been part of the All About Parenting team as a PPC Specialist, helping parents become the best version of themselves.

As a freelancer, I had to single-handedly manage all the aspects of a PPC agency: client communication, creating marketing strategies (defining customer avatars, market positioning, communication tone, etc.), setting up conversion funnels, implementing tracking methods, creating ad creatives, testing campaigns, and scaling advertising accounts.

I’ve collaborated with businesses across various sectors: e-commerce, education, services, and local businesses, with turnovers ranging from 50k to 6 million euros

In 2022, I decided to take my career to the next level and joined All About Parenting as a PPC Specialist.

Here, I’ve had the opportunity to manage budgets of over $75k per month in countries like the US, UK, Romania, and Portugal.

Efficiency is the keyword for this role, where I’ve had to develop systems to manage campaigns to achieve a Customer Acquisition Cost of no more than 20%.

I have established procedures and systems that have saved over 400k euros annually.

Within the same role at All About Parenting, I worked on various growth projects aimed at generating income: building a community with $0 invested that helped us save over $50k, crafting personalized offers using Zapier and AI, developing new products tailored to customer needs, and implementing referral systems.

Experience

I focus on Facebook Ads and Google Ads, viewing them as tools for business growth. This perspective allows me to offer growth-hacking solutions that go beyond these channels to support broader business objectives.

Services

What I Provide

The core services I offer focus on Facebook and Google Ads, alongside complementary services designed to generate revenue for the businesses I work with:

SM Ads

In addition to Facebook Ads, where my expertise is at an advanced level, I also work with TikTok Ads, X Ads, Pinterest Ads, Reddit Ads, and LinkedIn Ads.

Experience Level

Expert

Marketing Automatizations

I use tools like Zapier, Make, Active Campaign, Typeform and, ManyChat to streamline tasks and customize products.

Experience Level

Advanced

Google Ads

And particularly everything related to the Google suite: GA4, Google Tag Manager, Google Optimize, Google Merchant Center, etc., plus other measurement and testing tools such as Hotjar and Zoho.

Experience Level

Expert

 
 

Copywriting

Over time, I've written content for various marketing channels such as Email, Blog, and especially for advertisements.

Experience Level

Intermediate

Tools

Tools I Use Daily

Revealbot

Google Analytics 4

Power BI

Zapier

Zoho

Skill

My Skill

I believe that my main quality is adaptability, which stems from a continuous desire to learn and develop. This has helped me to seek new solutions for problems or situations that I have not encountered before.

Hard skills
Soft skills
Areas for improvement
  • PPC Campaign Management
  • Data Analysis
  • Workflow Automation
  • Copywriting
  • Digital Marketing Strategy
  • Technical Proficiency
  • CRM (Customer Relationship Management)
  • CRO (Conversion Rate Optimization)
  • Content Management
  • A/B Testing
  • Marketing Automation
 
 
 
 
  • Adaptability
  • Continuous Learning
  • Problem-Solving
  • Strategic Thinking
  • Creativity
  • Efficiency
  • Communication
  • Time Management
  • Proactivity
  • Stubbornness at times
  • Preference for autonomy
  • Impatience with slow processes
  • Dislike of micromanagement
Facebook Ads
0 %
Google Ads
0 %
Zapier/Make Automations
0 %
Copywriting
0 %
Marketing Strategy
0 %
TikTok, Linkedin and Pinterest Ads
0 %
Google Tag Manager
0 %
Data Analysis
0 %

Businesses I've Partnered With

Portfolio

Visit My Portfolio And Details

Here, I present some of the projects I have worked on.

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