This case study details the strategic enhancement of a B2B company’s lead generation process. By implementing a series of dynamic and data-driven initiatives, we saw a considerable improvement in campaign optimization and conversion rates.
Challenges:
The business faced challenges with low search volume for relevant keywords and required more efficient campaign optimization to better target potential leads.
Implemented Strategies:
- Customer Avatar Identification: Developed detailed customer profiles to inform targeted marketing strategies.
- CRM and Zapier Integration: Set up a system to feed form submission data from the website directly into the Google Ads account, leveraging a CRM coupled with Zapier for advanced campaign optimization.
- Dynamic Meta Descriptions: Introduced dynamic meta descriptions based on the keywords searched by visitors to improve ad quality scores and conversion rates.
- Traffic Generation Hooks: Crafted compelling hooks based on the identified customer avatars to increase site traffic, addressing the issue of low keyword search volume.
- Retargeting Through Ads: Implemented a retargeting strategy across Facebook and Google Ads to capture the attention of the previously engaged audience.
Results:
The strategies implemented led to a 40% reduction in cost per lead while maintaining the same conversion rate (lead-to-sale ratio).