Executive Summary:
I devised an advanced technical solution to boost conversion rates by tailoring the purchasing journey based on user responses from an enrollment quiz.
Identified Challenge:
A significant drop in conversion rates was observed among frequent webinar attendees.
Technical Solution Implemented:
- Quiz Integration: Revamped the enrollment quiz to incorporate a pivotal question aimed at pinpointing the user’s primary concern.
- Automation with Zapier: Streamlined data collection from the quiz and employed Zapier automations to segment users by their enrollment frequency and identified issues.
- Customization with ChatGPT: Utilized ChatGPT to generate customized content for each user, using their responses to create a unique sales landing page.
- Utilizing Custom URL Parameters: I refined the user experience by employing custom URL parameters, transmitting data collected from the quiz directly to WordPress. This allowed for the creation of personalized landing pages within the site, each featuring a curated bundle of course videos meticulously selected to address the user’s expressed concerns.
- Sales Process: Rolled out a selling system via the personalized landing page, followed by an upsell strategy for the comprehensive course.