This case study details the strategic enhancement of a B2B company’s lead generation process. By implementing a series of dynamic and data-driven initiatives, we saw a considerable improvement in campaign optimization and conversion rates. Challenges: The business faced challenges with low search volume for relevant keywords and required more efficient campaign optimization to better target […]
Streamlining PPC Campaigns for Cost Efficiency
This case study explores the strategic overhaul of PPC campaigns for a business grappling with excessively high lead costs. The primary objective was to reduce these costs while maintaining, if not improving, campaign effectiveness. Challenge: The business was operating with a high volume of ad sets and ads, initially managed through automated rules. However, these […]
Revitalizing an Ecommerce’s Digital Marketing Strategy
This case study details the transformative approach taken to overhaul the digital marketing strategy for an online retail store. The focus was on refining customer targeting, optimizing advertising content, and enhancing overall marketing communications to boost return on ad spend (ROAS) and scale the advertising budget effectively. Challenge: The online store was facing stagnant growth […]